7 ways to improve your website’s UX in 2025
Think about the last website you visited. Did you end up buying something straight away? Or did you feel like you were in a labyrinth navigating its menu? Whatever the website, you want to experience it with ease. The website (or app) has to work for you, not against you. If it feels cumbersome to […]
White space 101: Essential for effective web design
Let’s talk about white space. You might not always notice it, but it’s an important design element that makes a huge difference. It isn’t just about leaving space – it’s a powerful tool that creates balance, enhances readability and improves the user experience. And no, it doesn’t have to be white. It can be any […]
The battle between aesthetics and functionality in website design
There is a careful balancing act between aesthetics and functionality when it comes to good user experience (UX). Get it right; you’ll generate more conversions and stand out. Get it wrong, and you lose users’ interest. Even today, we see brands prioritise one over the other. Take the Uniqlo website, for example. Uniqlo redesigned its homepage […]
Meet our Digital Content Creator: Hazel Borkar
Welcome back to another meet the team series! It’s been a while since we last did one. Have you missed us? Over the summer, we’ve been busy working away and noticed a growing appetite for content creation for our clients, so we decided it was time to expand our digital marketing team. So who’s joined […]
7 marketing strategies to add to your Christmas wish list
All you want for Christmas is a banging marketing strategy? Well, you’ve come to the right place. In this blog post, we will break down 7 effective marketing strategies to help you manoeuvre the busy Christmas period. We’ll cover everything from using social media to connect with your audience, running PPC campaigns to drive targeted […]
Is Black Friday worth the hype for my business?
As the build-up to the busiest shopping season begins, businesses are left with a major decision: Do I participate in Black Friday and Cyber Monday (BFCM)? Yes or no – almost everyone takes part, whether you’re a business or a consumer. Over the years, BFCM has received a negative reputation. From promoting mass consumerism to […]
How to prepare for BFCM 2024 across paid media
Black Friday Cyber Monday (BFCM) started as an American tradition and has become one of the biggest dates in the UK retail calendar, with retailers hoping to benefit from increased traffic and sales. Each year, UK consumers eagerly await to help themselves to bargains from UK brands across Black Friday and Cyber Monday. When BFCM […]
Top tips for B2B social media – how to tickle your audience pink
Mattel has sold over a billion Barbie dolls. 4.1 million people in the US streamed the Barbie movie in its first week of release on HBO Max. Talk about huge audiences! When the Barbie movie was released, it had an army of dedicated Barbie fanatics dating back generations, so it’s no wonder many people flocked […]
How to write a great marketing strategy
Have you been asked to produce a marketing strategy for the first time? Or does the responsibility of making a marketing strategy sit with you, but would you like to find the best way to structure it? In this blog, our CEO, Claire Daniels, who specialises in marketing strategy, shares her top tips for writing […]
Top five factors behind great website design
What makes a great website? While a website with all the bells and whistles seems appealing, success comes from simplicity. This applies to every aspect, from how users navigate your website to how they interact with your brand. Back in January, we set some website design predictions for 2024, which many brands have adopted this […]
