Digital Marketing

The Top 10 Emojis to Use in Marketing ?

(As seen on Hubspot) Ever wondered whether you should be using emojis in your marketing? Do you wonder whether you’re getting it right when it comes to social media marketing, tone of voice and your overall positioning and messaging? We really enjoyed reading this article from Hubspot: These Emojis can Increase Click-Through Rates, According to New Data, …

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Social Media Trends Worth Paying Attention To

1. Influencer Marketing The trend of advertising through social media personalities has been increasing and is a very effective technique that you need to focus on. Potential customers tend to engage more with your products if recommendations are coming from other people that they already trust. You could for example send your products to a …

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How to use keywords for SEO: Improve your Google ranking with these free tools

You want to use keywords as efficiently and effectively as possible – without comprising the great content on your site. The trick is making yourself standout, and here’s 5 ways to get started: Utilise Google’s Keyword Planning ToolUsing this tool allows you find out what people are searching for and which terms are getting the most traffic. …

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