How to write blog content for AI search [2026 guide]
To write content that is visible in AI search, also known as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), focus on a digestible structure, clear and straightforward language and a question-and-answer format. As zero-click searches continue to dominate the search landscape and show no signs of slowing, optimising for AI search is no […]
SEO glossary: 50 SEO terms you need to know
Talking about SEO can feel like a whole other language. And if we’re being honest, you don’t need to know the ins and outs of every technicality that is SEO. Because really, that’s for SEO experts. However, there are terms you should know to get you by and to understand how instrumental a search strategy […]
How AI, PPC and SEO work together in 2026: An integrated search strategy
Search behaviour in 2026 looks completely different to how it did as little as 18 months ago. AI Overviews now sit above paid and organic results on a growing share of Google queries (it’s estimated that 60% of searches now show an AI Overview). Consumers research products inside AI and social platforms such as ChatGPT, […]
How to protect your SEO during a website migration
Website migrations are one of the most common causes of sudden ranking drops in organic search. We have seen it happen time and time again. A business invests in a new website, launches it, and within days, their organic traffic completely drops. Whether you’re moving to WordPress from Wix, Squarespace, a custom-built CMS or even […]
Common SEO website migration mistakes
A new website should be a step forward, not a step back. Many businesses have come to us at Trio after a fresh site launched by someone else, because their organic traffic and rankings have dropped. In nearly every case, the drop wasn’t caused by the new design or the platform itself. It was caused […]
What does a performance marketing agency do?
A performance marketing agency is a strategic partner who works with you to understand your objectives and builds a performance marketing strategy and plan in order to achieve your goals. In our ‘what is performance marketing’ blog, we explained that performance marketing is a data-driven approach to digital marketing. This time, we will look into […]
Do you need a website in 2026? What you need to know
TL;DR: Yes, a website is more critical than ever as the hub for your business’s data, authority, and conversions. SEO and AEO are partners, not rivals; a technically sound website is the foundation that allows AI engines to understand and cite your business. Performance-led website builds are essential to survive the shift toward zero-click searches […]
Marketing ins and outs for 2026
Marketing is one of the fastest moving and constantly evolving industries. New trends come and go quickly, and it can often be hard to keep up. Here is our take on what’s hot and what’s not in marketing for 2026. Ins Meeting your community in person Using AI to enhance human intelligence Top of funnel […]
BrightonSEO: The SEO Manager’s log
BrightonSEO: The SEO Manager’s Log Like most people walking into BrightonSEO this year, we half-joked that it should really be called Brighton AI or maybe even Brighton AEO. Even the main host opened by acknowledging the sheer number of AI-focused talks on the schedule, proof, if it were ever needed, that it’s the industry’s obsession […]
Does AI mean SEO is dead?
During a recent talk we gave on AI & SEO: The Future of Search, Claire covered the bigger picture on the impact AI is having on search, the rise of zero-clicks, and how users are interacting with tools like ChatGPT. My part of the talk was to dig a little deeper into what this actually […]