Trio takes America: Here’s what our CEO, Claire, got up to on her trip to the USA
Hi everyone, Claire here, and I thought I’d give you a full rundown of my trip to the US in March. I was very fortunate to have secured funding for this trip through Innovate UK, as part of an innovation project we’re working on, and therefore, seeking expansion into international markets. My trip was broken into […]
Unfiltered: The importance of authenticity on social media
As technology advances and fake content becomes more prevalent, it’s no wonder ‘Authentic’ was chosen as Merriam-Webster’s word of the year in 2023. It’s what all brands should aim for, considering how tired audiences are of seeing perfectly curated, overly edited, and downright fake posts everywhere they look on social media. The rise of TikTok […]
You are what you E-E-A-T (Part 1 – An introduction)
In the constantly changing world of SEO, the discussion around Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as a ranking factor is a hot topic of debate. Some argue its direct impact on search engine rankings, while others suggest its influence is more nuanced and subtle. However, one thing remains clear. In the traditional sense, e-E-A-T […]
TikTok SEO: How to rank higher on TikTok Search
TikTok is more than just trends and hashtags. It’s an advanced social media platform that’s become Gen-Z’s next-best search engine. Is it time to hang up our Google hat and wave goodbye? At Trio, we don’t see Google going anywhere, but we predict TikTok will become a good contender. Who doesn’t love a bit of […]
Why you should be using social UGC in your ad campaigns
What is UGC? User-generated content (UGC) is authentic, brand-specific content created by customers, employees, brand loyalists or content creators. In short, it’s any content not produced directly by the brand or company. It’s essentially less polished, more authentic and relatable content. UGC has always been about but has taken off in the last decade with […]
Top website design trends & predictions for 2024
Top website design trends & predictions for 2024 As an award-winning web design agency, our team of specialist web developers and designers are always on top of the latest trends and seeking new ways to combine aesthetics with functionality. Let’s dive into the key trends that shaped 2023 and discover the trends that will dominate […]
Choose your fighter – champion social platforms
Why prioritising a champion platform should be your next social strategy In the ever-evolving social media arena, choosing the right platform for your brand can feel like selecting your fighter in a video game. Each platform has its strengths and unique features, making the decision just like choosing the perfect hero for battle. So, gear […]
2 Black Friday marketing campaigns to inspire e-Commerce brands
2023 has been a crazy year for Trio. We had a PR frenzy about the 4 day work week, grew our team from 12 to 19 and brought in lots of amazing clients. In these last few months, we’ve also been busy supporting our clients’ Black Friday and Christmas marketing campaigns. This year, our Black […]
Trio’s best integrated marketing campaigns of 2023
Have you ever interacted with a brand where all their communications are on point? Take Oatly, the oat milk brand, for example. Their no-nonsense, sustainability-driven messaging is consistent everywhere – from their “spam” newsletter to massive billboards. This on-brand experience is no accident. It’s what you call “integrated marketing” at work. https://youtu.be/DkouMtczAZA?feature=shared Brands that take […]
Why you need a marketing strategy
The saying “practice makes perfect” applies to many things, including digital marketing. You’ll a/b test compelling paid ads, pour money into various marketing campaigns and invest lots of time into work that doesn’t get you anywhere. It happens. But if this keeps happening, there’s a problem. And it’s likely not your budget size – it’s […]
