4 Day Work Week: How the 4 day week is going 1 year on
Last year, we started the 4 day work week trial with over 60 companies in the UK. Even though the pilot ended in December, we’re still working a 4 day week a year on and will continue doing so in the future. In this blog, we’ll dive into the UK 4 day work week, what […]
What is GA4 and how can you prepare for it?
Data is everywhere and knowing how to use it effectively is a talent on its own. With Google Analytics, we can access, analyse and find new ways to improve our content marketing, web UX, SEO and other marketing efforts. By the 1st of July 2023, we’ll be waving goodbye to Universal Analytics (UA) and saying […]
What Brands ‘Nailed It’ or ‘Failed It’ For Their April Fools Campaign?
April Fools Day is a great day for having a bit of fun, but it’s easy to get it wrong. In this blog, we’ll be looking at the best and worst pranks that brands have attempted on April 1st with mixed results. Yes, that’s right. It’s time for an April Fools edition of ‘Nailed It’ […]
Meet the Team: Claudia Mossman
Welcome to the third edition of our meet-the-team series! In February, we welcomed Claudia Mossman, our Digital Content Creator, to help support our content marketing services. Read on to learn more about Claudia’s experiences, hobbies and top tips for starting a role in content creation and writing. What is your day-to-day role at Trio Media? […]
What can Chat GPT do and does it have the power to replace our role as marketers?
OpenAI has just announced the release of Chat GPT-4 and on the back of that, we thought we’d take a refreshed look at the capabilities of the platform, the appeal to its users and whether it’s time for marketers to start trembling about the future of their roles. I saw a recent article on Linkedin, […]
Pinterest Predicts: What is it and how can your brand use it?
Pinterest Predicts explained: Earlier this year, Pinterest released its annual “Pinterest Predicts” summary, which examines the newest, hottest trends expected to gain even more traction over the year. For the last 3 years, 80% of their predictions have come true. Pinterest Predicts is based on machine learning algorithms that analyse and identify patterns in the […]
Google Ads: Performance Max – What You Need To Know
What is a Performance Max campaign? Google Performance Max is a type of campaign available on the Google Ads platform that allows advertisers to maximise their return on investment (ROI) through automated bid optimisation. With Performance Max, advertisers set their target ROI and Google’s algorithms take care of the rest, continuously adjusting bids in real-time […]
SEO Link Best Practices: Google’s New Update to Linking on Your Website
Just last week, Google published new link best practices for brands looking to improve their SEO and ranking. With so many changes to the Google Algorithm affecting how well we rank, it’s important to know what to do and how to stay relevant and crawlable to Google. The link best practices document is pretty much […]
Trio Media’s Insight on the UK’s Four-Day Week Pilot
In June 2022, we joined over 60 companies in the UK to take part in the four-day workweek trial. The pilot took place from June to December with the overall aim to see whether a four-day week can work for companies across the world. Two months have now gone by and the results are in. […]
The rise of authentic, unfiltered snapshot social media apps and how your brand can utilise the trend
To BeReal or not to BeReal, that is the question. If you haven’t heard of BeReal or TikTok Now, where have you been? BeReal emerged as one of the top social media apps, increasingly growing in popularity throughout 2022 and reportedly being downloaded a massive 28M times since its launch in 2020. Once each day, […]
