Welcome to the third edition of our meet-the-team series! In February, we welcomed Claudia Mossman, our Digital Content Creator, to help support our content marketing services.
Read on to learn more about Claudia’s experiences, hobbies and top tips for starting a role in content creation and writing.
What is your day-to-day role at Trio Media?
I basically write content all day, every day! Most of my time is spent writing blogs, email campaigns and web copy and finding ways to optimise on-site content and blog posts for SEO. As a content writer, I do a lot of researching, brainstorming and getting to know our client’s services, so I can transform my writing into their tone of voice and effectively highlight their thought leadership.
I sometimes help El Craig, Account Executive, curate organic social media posts and support Trio’s content marketing strategy for blogs and social media.
What did you use to do before joining Trio?
Before Trio, I worked as an in-house content marketer at a leading energy tech company. When I was there, I managed the company’s content strategy for its B2B and B2C audience. I looked after the social media accounts, blogs, web copy, newsletters and copy for any support materials. It was a great learning experience after graduating in English Language and Linguistics at the University of Leeds.
What are some of your interests outside of work?
When I’m not writing, I’m at the gym! I’m part of the 5am club, and you’ll almost always catch me either weight lifting, hiking or doing yoga. Outside of this, I’m a dedicated Drag Race fanatic and an amateur vegan chef.
What made you want to get into content marketing?
During my last few months at university, I wasn’t sure what to do. My hopes were to go into something that involved writing since it’s a big passion of mine, and I didn’t want my 3 years of studying English grammar to go to waste! Because digital marketing is so broad, I was excited about the aspect of doing content marketing in particular.
While I’m no modern-day Virginia Woolf, I do enjoy the process of putting pen to paper (or fingers to keyboard) and bringing something to life with words!
What have you enjoyed about working at Trio so far?
I’ve liked the change in pace from moving in-house to agency work. I’m writing more than I ever thought I could and I especially love how I get to switch across lots of different clients. The team has been great and has supported me in understanding the clients and what they do. Right now, I’m working on a big website project that involves a lot of copywriting. Looking forward to seeing it all come together!
What advice would you give to someone interested in working in content marketing?
There are a few things to consider when moving into a content marketing role. First, you need really strong research, proofreading and writing skills and the ability to adapt to different tones of voice. In my experience, you don’t need a degree in marketing to do this. Anything that involves writing and some complementary work experience really does the trick.
Secondly, you need to know whether you want to get into content writing or copywriting. As similar as they sound, they’re different things! Copywriting is designed to persuade so you’ll be looking at web copy or PPC ads. Content writing aims to educate or entertain readers so social media marketing or blog writing is a great skill to have. Thankfully, my current role blends both so if you’re interested in both styles of writing, good luck!
And finally, decide whether you want to work in-house or in a marketing agency. The latter will let you work with lots of clients while in-house means you’ll be working on one brand’s content.
If you’re interested in developing your content marketing, please contact our team or get in touch at 0113 733 2020.
