Harness the awesome potential of video advertising with Trio Media
Video is one of the most popular forms of content that people consume on a regular basis and it’s unlocked new opportunities for brands to reach their audience. Video advertising offers businesses unique ways to engage with customers across multiple platforms, which include YouTube, TikTok and Instagram.
As specialists in video marketing, Trio Media can incorporate video advertising into your overall digital marketing strategy and expand your brand across multiple platforms.
Why choose Trio Media for your video advertising?
What are the benefits of video advertising?
Video is an ideal tool for creating content that conveys a lot of information in a short amount of time, while also being highly engaging. It’s a visual medium that utilises the senses and ads can be incorporated to enhance this effect.
For example, YouTube offers in-stream ads that appear at the beginning of a video. They can be used to convey a strong message that encourages people to research a product or service.
Video ads are a great way to drive conversions through reinforcing content that’s shown in a video or conveys extra information.
This can be used to your advantage when creating a product video that taps into a certain message and then offering a strong Call-To-Action (CTA) at the end.
There’s a huge range of video ads to try out and A/B test to get a better understanding of what your audience does and doesn’t respond to.
On YouTube, there’s options like six second bumper ads that deliver memorable messages and out stream ads that work for mobile marketing.
On TikTok, you can experiment with In-Feed ads that appear in between videos and can contain multiple CTAs. Another option to consider is Brand Takeover ads, which appear as full-screen videos as soon as you open the app.
The key to success is to constantly test and optimise as you put more resources into your video advertising strategy.
How can we help?
At Trio Media, we have plenty of experience with video creation and the same goes for video ads. Check out these services: