YouTube Shorts – Why You Need Them & How To Make Them
YouTube’s announced that it’s making Shorts ‘shoppable’ – this means that brands and marketers will soon be able to include clickable product links in the actual video. Sure, they’re chasing TikTok’s tail (who isn’t, right now?) But YouTube Shorts are a pretty big deal, with 30 billion daily views. And while Shoppable Shorts haven’t arrived […]
Apple Search Engine – Will It Change SEO?
We still don’t know whether Apple are intending to go head-to-head with Google on a new search engine, or if they’re just revamping Siri and Spotlight. They haven’t commented either way. But it’s definitely worth keeping an eye on – if Apple are planning to take on Google, it could be their biggest gamechanger yet. […]
It’s the 3 in 3! Your May Digital Marketing News Roundup
We’re living our best life on camera at the mo – as well as our weekly ‘3 in 3’ digital marketing updates, we’ve been sharing our journey with you on our ‘Running Riot VLOG’ – you can see the whole Trio team in action, and you get an idea of what it takes to run […]
How To Get More From Your Google Business Profile
Your Google Business Profile is a digital marketing essential – right up there with having a website, or using social media. According to Brightlocal, 64% of consumers use GBPs to find contact information for local businesses. And it’s completely free to set one up. Which makes it all the more surprising when you see how […]
Competitor Analysis – An Introduction
Competitor analysis is a huge part of what we do here at Trio. No business operates in a vacuum and understanding how your competitors work will help you define your brand, and avoid your competitor’s mistakes. The first step in understanding your competitors? Identify them. Identifying Your Competitors Do you know who you’re competing against? […]
How To Spot – And Fix – Keyword Cannibalisation
Do you like keywords a little bit too much? Like, with fava beans and a nice Chianti? One of the most dramatic (and misunderstood) terms in the SEO world is keyword cannibalisation. Luckily, we’re here to dispense with the drama, and clear the confusion. Once you know what you’re looking for, keyword cannibalisation is fairly […]
Build Links The Right Way – By Providing The Best Answer
Links are essential to your website. They provide ways for people to find you, and they send a strong signal to Google and other search engines that your content is useful and interesting, so they’ll rank it higher in search results. Building links can take a while, though. There’s a lot of companies out there […]
It’s the 3 in 3! Your April Digital Marketing News Roundup
Welcome to another whirlwind review of all the latest digital marketing news. The social media world is particularly hectic at the moment, with about half a dozen new features introduced across your favourite platforms every month. But don’t worry – we’ll keep you up to speed with everything you need, either through our […]
Alt Text SEO – Optimising for Inclusivity
What is Alt text? Alt text (short for ‘alternative text, also known as ‘alt descriptions’, or ‘alt attributes’) is a short piece of text that describes an image on a webpage. Why is Alt text important? Alt text for inclusivity: The main purpose of alt text is to let people using screen readers understand more […]
How to Remove Google Reviews – or Learn to Deal With Them
The reason 64% of customers check Google reviews is simple – it’s really difficult to get rid of the bad reviews. People know they can trust Google and their reviewer community to save them from a bad meal, impossible parking, or bedbugs. Customers are 5 x more likely to read bad reviews than good ones. […]
